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EXPRENUR * on Instagram: "Whitney Wolfe Herd, Bumble's founder, used scrappy guerrilla marketing tactics to grow the app in 2014 with a limited budget. Instead of pricey ads, she targeted college campuses, leveraging social dynamics. She'd visit sororities and fraternities, dropping off pizza with Bumble-branded stickers and announcing, "There's 200 hot guys on the app waiting!" then flipping the pitch at frats. She also hung Bumble signs next to banned social media posters in lecture halls, boo
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