A beginners guide to where they belong in your formula: We’re all here to build the best formulas we can think of, so let’s break down two ingredient categories. Humectants should be used in products that are water based. These are designed to add water to the skin, for example in toners, essences, serums, gels, light lotions. They work best in products that go on first when the skin is clean and slightly damp. Their job is to pull water into the skin and temporarily hold it. What about occlusiv
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