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Broken Cash Cycles: O2C Challenges Every B2B SME Faces”
Many B2B SMEs don’t lose money because of poor sales — they lose it because of broken Order-to-Cash (O2C) cycles. In this video, I break down: • The most common O2C problems in B2B SMEs • Where cash gets delayed or lost • Why manual processes and ERP gaps hurt growth • How SMEs can fix O2C issues step by step If you’re a founder ...
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