El informe Nation Brands 2025 de Brand Finance mide cuánto vale la imagen de un país a los ojos del mundo. Este valor se construye con base en factores como estabilidad económica, políticas públicas, reputación internacional y capacidad para atraer inversión, turismo y talento. No se trata únicamente de cifras: una marca país fuerte proyecta confianza, influencia y solidez, algo cada vez más importante en un mundo competitivo y globalizado. En América Latina, algunas naciones han logrado mantene
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