Colgate didn’t win India by pushing toothpaste, it won by respecting what Indians already trusted. When the tube flopped against neem datun and tooth powder, Colgate adapted and entered through familiar formats instead of forcing a foreign habit. Then they played the smartest long game: teaching oral hygiene in schools and putting brushes in children’s hands before competitors even showed up. Over decades, “brushing” became synonymous with “Colgate” in Indian homes. The loudest brand doesn’t win

With its 10 oral benefits, Colgate Total’s 12-hour protection can help you go for greatness throughout your day. Like Kris, build your own Total protection regimen with Colgate Total toothpaste and mouthwash: https://shopee.ph/Colgate-Total-Antibacterial-Professional-Clean-Mint-Mouthwash-250mL-i.45237836.9815828656?sp_atk=40ec64ca-5ae7-4cb5-95ad-5d8e9dcd255f&utm_campaign=s45237836_ss_ph_fb02_totalmouthwashnovember27oct&utm_content=totalantibacterialprofessionalcleanmint&utm_medium=seller&utm_sou