In 1914, during the first year of World War I, soldiers on both sides famously laid down their weapons and celebrated Christmas together in what became known as the Christmas Truce. They exchanged gifts, sang carols, and even played football in no-man’s-land. Sainsbury's recreated this historic moment in their advert, highlighting a rare moment of humanity amid the horrors of war. Video - Sainsbury's #christmas #worldwar #merrychristmas | The Business Magnets | Facebook