More than 300 million customers used Rufus in 2025, according to Amazon. Experts believe Alexa for Shopping’s reach could be ...

Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the ...

Amazon is replacing Rufus with Alexa for Shopping, bringing AI product search, reviews, price comparisons and cart-building ...

Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. California Attorney General Rob Bonta claims that information from a 2022 lawsuit still in ...

Across its giant retail business, Amazon pushes for wider AI adoption to boost productivity. The company is closely monitoring AI tool adoption and engagement among engineers. The AI push also faces ...

Meta Platforms and Amazon.com agreed to a multibillion-dollar deal over several years in which the social-media company will use tens of millions of Amazon Web Services’ Graviton chip cores to support ...

Amazon has significantly boosted its multibillion-dollar bet on Claude developer Anthropic by investing an additional $5 billion—enabling Anthropic to eventually secure up to 5 gigawatts’ worth of AI ...

Amazon CEO Andy Jassy declared in his latest shareholder letter that the company's self-developed chip business is booming, surpassing US$15 billion in annualized AI revenue through AWS — a ...

Few companies better capture the evolution of the modern economy than Amazon.com, whose reach now extends far beyond e-commerce into cloud computing, advertising, and logistics. As both a consumer and ...

Consumer sentiment plummeted to its lowest level on record due to frustration with price spikes from the US-Israeli war with Iran. The University of Michigan’s latest consumer survey released Friday ...

Amazon is signaling a major shift in how it plans to serve customers, starting with rewriting parts of its own playbook. CEO Andy Jassy released his annual letter to shareholders on Thursday, writing ...