From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

The Super Bowl turns 60. It's not quite retirement age, but the biggest game of the NFL season has seen a thing or two since debuting in 1967. The first 59 matchups have seen the rise and fall of some ...

The Super Bowl will be played Sunday, when the Seattle Seahawks take on the New England Patriots. The Patriots are looking for their NFL-leading seventh Super Bowl win, which would break a tie with ...

The Super Bowl is happening in Silicon Valley this Sunday, and the Patriots-Seahawks game at Levi’s Stadium is going to be packed with tech money. YouTube CEO Neal Mohan is expected to be there. Apple ...

If you really wanted to, you could argue that Super Bowl ads are a bigger deal than the game itself—after all, everyone watches TV; not everyone watches football. Indeed, while there are lots of ...

NEWSCENTER 5 MATT REED EXPLAINS AFTER THE GAME ON SUNDAY, MY PHONE WAS GETTING BLOWN UP. I KNEW THIS WAS GOING TO BE AN OPPORTUNITY OF A LIFETIME, AN OPPORTUNITY OF A LIFETIME FOR THESE NICHOLS ...

The Super Bowl is inbound, and NFL fans will watch as the Seattle Seahawks take on the New England Patriots in Santa Clara. As one of the rare organizations still using them, the NFL's choice adds a ...

With the Super Bowl quickly approaching, fantasy is essentially over outside of DFS lineups, but there will be a ton of prop bets and pools. The most popular Super Bowl pool is a box pool. This is ...

CLEVELAND, Ohio — Sam Darnold will become the first quarterback from the 2018 NFL Draft to start in the Super Bowl this evening. The quarterback class from that draft is still making noise to this day ...

All power that moves the progress needle in the United States begins with money and influence. This is why some very loud people were outraged at Bad Bunny’s selection to headline the Super Bowl LX ...

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst to A.I. By Mike Hale What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer ...

Fans arrive at the Fan Zone outside the Moscone Center for Super Bowl LX In San Francisco, California on February 3, 2026. Super Bowl LX takes place on February 8, 2026 between the New England ...