Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

The angry Heat fan, accustomed to championship parades and long playoff runs, is now wielding a pitchfork, loudly lamenting this 30-plus month stretch of pent-up play-in frustration. The outcry on ...

The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

Quantum computers—devices that process information using quantum mechanical effects—have long been expected to outperform ...

CHAPEL HILL, N.C. — Luka Bogavac offered another solid outing Monday night against Syracuse. He contributed 10 points off the Tar Heel bench, shooting an efficient 4-of-6 from the field, while going 1 ...

Jonathan Kwan is an Assistant Professor of Philosophy at New York University Abu Dhabi and was previously the Markkula Center’s Inclusive Excellence Postdoctoral Fellow in Immigration Ethics. Views ...

Applied Behavior Analysis (ABA) looks different for every child, with a unique set of goals. (Photo Credit: E+/Getty Images) ABA is a type of interpersonal therapy. Your child usually works with a ...