The BBC’s iPlayer service isn’t the biggest or the most showy streamer out there, but it was one of the first… and it’s still ...

The NFL schedule involves AI, analytics and human judgment to balance TV ratings, fairness, travel and rivalries across 272 ...

In the 2025/2026 season, not one single Premier League team is apparently using the iconic 4-4-2 system. Rubbish, everybody uses it. Adam Clery looks at how an out-dated and extinct tactical set-up is ...

The Post used AI to analyze 50 televised sports games for references to betting.

Sarah Rudd, who once ran analytics for Arsenal, made her name applying the tenets of probability theory to movements on the ...

Higher spending does not automatically lead to greater overall efficiency or consistent on-pitch success, according to new ...

Football has always been a game of passion, intuition, and debate. For decades, fans relied on personal judgment, team ...

Deepak Sury opened up about the behind-the-scenes realities of life as a cricket physio: dealing with high-pressure ...

Hosted by Michael Bailey, revered football tactics writer Michael Cox is joined by more of The Athletic's brightest tactics and data analytics writers to break down the tactical and technical details ...