In this practical and easy-to-follow session, experienced direct-response copywriter Eddie Shleyner will walk you through the structure and psychology behind the almighty "hero" section—the first and ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Not getting results from your website even with its fancy design and flashy features? It's time to take a step back and re-examine your website copy. Copy is the unsung hero of websites. All too often ...