The web flipped, thus measurement has to flip with it.

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Information is the new oil, and fast data extraction sets leaders apart. As web data grows rapidly, practical tools are needed to extract this information. Traditional web scraping methods often ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

The Applied Data Analytics Technology Graduate Certificate gives professionals the knowledge they need to effectively and efficiently apply data analysis and visualization techniques to drive ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Complex modeling, big data techniques, predictive modeling/forecasting—these are just a few of the topics covered in this highly relevant program. Managers and other professionals learn how to manage ...

During the dot-com heyday, companies slapped sites on the Web and waited for traffic to pour in. They counted “eyeballs” and measured their site’s “stickiness” as a way to convey the online real ...

Data analytics brings together expertise from seven academic departments for a forward-thinking degree in a rapidly expanding field. Develop in-demand skills in statistics, programming, databases, ...