From install counts to player value: Introducing Unity vector-based ROAS campaigns

Source: Unity Unity announced today (the 4th) that it is helping mobile games grow by leveraging its Unity Vector-based ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Yahoo Finance

UNITY SOFTWARE INC (1USFT.MI) Q1 FY2025 earnings call transcript

Earnings call Unity beat Q1 revenue guidance by $20M (5%) and adjusted EBITDA by $19M (29%), driven by early performance of its AI-powered Vector ad platform and double-digit subscription growth. Q2 ...