Discover how identifying a target market—defined by demographics like lifestyle, income, and age—helps in creating effective marketing strategies and product planning.
Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Marguerita is a Certified Financial Planner (CFP), Chartered Retirement ...
A target market is a group of individuals who have been identified as the most likely potential customers for a product due to their shared characteristics, such as age, income, and lifestyle.
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