More and more, QR codes are popping up in everything from newspaper and magazine advertising to broadcast ads, and yes even digital marketing. The reason is simple – QR codes give consumers an easy ...

The inventors of dynamic QR codes introduce a new layer that turns any QR into a conversation. Anything carrying a QR ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code.

Uniqode reports that dynamic QR Codes allow brands to update CPG packaging content seamlessly, reducing costs and improving ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Whether it is through mail offers or specially designed vehicles, contracting businesses must have the ability to communicate quickly and effectively with their customers. This week, Drew Cameron ...

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

Guest columnist Greg Glynn offers some tips on how to up your marketing game with QR ("Quick Response") codes. PHOTO / ADOBE STOCK Summertime in Maine means outdoor marketing opportunities for your ...