Many organizations invest heavily in safety initiatives but struggle to govern decisions consistently. In this master class, ...

Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...

If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

The trust gap widens as artificial intelligence (AI) goes mainstream, according to research from Salesforce. Brands are turning to generative AI to boost efficiency while improving customer engagement ...

Tech leaders: Create an IT operating model that can adapt to disruption and still deliver value Your email has been sent The quest for customer obsession is arduous — littered with obstacles that ...

Real AI wins don’t come from flashy agents — they come from turning expert judgment into systems that make faster, safer decisions.