Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

"There will be rum." ...

In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Ubisoft has confirmed that the drunk loading screen it shared was just a joke, and that the one we all love is coming back ...

Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.