AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

I go step by step to show how I set up a Google Business Profile so my business shows up in Google search and on Google Maps. This helps me get found by more customers online. I show how to create a ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.

Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead ...