If you book too early, you’re paying a premium before the market corrects itself. This correction period is when airlines adjust prices to match actual bookings rather than predictions. For most ...

Surveillance-style pricing is emerging as a flashpoint in the airline industry, as carriers accelerate their use of ...

Ever wanted to book a flight, only to find out the fare has gone up? If it's been a week since you last searched the same route, you might not have batted an eye, but it's only been 10 minutes between ...

These AI prompts expose airline pricing tricks and show you exactly how to beat them to lock in cheaper flights.

UK travellers plan to use AI for trips, but poor booking experiences and hidden fees are damaging trust in digital travel tools.

(New sNatio n) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Flying is about to get a lot more personal. Delta Air Lines announced that it’ll use artificial intelligence (AI) to individually determine 20% of its ticket prices by the end of the year. Currently, ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the digital economy, companies continuously seek ...