Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your website(s) as a media network offers a new, welcomed revenue stream in a ...

Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s ...

New partnership helps CPG advertisers boost omnichannel creative optimization and delivery across CTV, digital video and display Leveraging NCS' purchase insights and Innovid's proprietary dynamic ...

Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product for connected TV that generates multiple audio ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...