Psychotherapy is a mutually creative process involving new and productive personality characteristics in the patient and the use of creative thinking and effects by the psychotherapist. The use of a ...

Rohit Bhargava fascinated me when I first heard him speak about non-obvious trends on Pivot Podcast several years ago. The process he uses each year to determine the latest business trends has the ...

Imagine sitting down to write, staring at a blank page, and feeling the familiar pressure of crafting the perfect sentence. Now, picture an assistant by your side—one that can brainstorm ideas, refine ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...