Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

In the face of an impending economic slowdown, making the right business decisions is more critical than ever. This article will explore how decision making using Big Data and data analytics can help ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

The honeymoon between business and big data is over. The end was conclusively noted when Gartner placed big data in its trough of disillusionment. We’ve reached a point where companies must figure out ...

Imagine classrooms outfitted with cameras that run constantly, capturing each child’s every facial expression, fidget, and social interaction, every day, all year long. Then imagine on the ceilings of ...

Data-driven analytics applications are eating the world and transforming every domain. But the world is also being eaten up in a different way by several non-sustainable practices. On Earth Day, we ...