Most of us don’t need a scientist to tell us that the state of much business writing is often downright awful. Anyone who has spent any time in the business world has been confronted with impenetrable ...
If you’ve got a story to tell, tell the story. No need to dress it up in a tutu. Many moons ago, my late friend John Van Doorn strolled ‘round the newsroom flashing a $5 bill, promising it to whoever ...
All advice is suspect. I'm not suggesting you break all the so-called rules of creativity you've collected. Only that every tip can be counteracted with its opposite. And some advice is just plain bad ...
When you think about how you spend your day, a lot of it probably involves writing. You write emails, and text messages, and proposals, and memos. You spend time writing in ways you don’t even think ...